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    Retail Store Starting: How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop

How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop with CD

If you plan to open a specialty retail store or a small store inside an existing retail space, then this book is a must. This book shows how, with minimal effort and a small investment compared to other businesses, you can start your specialty store and be highly profitable!

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If you plan to open a specialty retail store or a small store inside an existing retail space, then this book is a must. This book shows how, with minimal effort and a small investment compared to other businesses, you can start your specialty store and be highly profitable!

While providing detailed instruction and examples, the author leads you through:

• Finding a location that will bring success
• How to write a winning business plan (the companion CD-Rom has the actual business plan you can use in MS Word)
• Basic cost-control systems
• Food safety and HACCP
• Sales and marketing techniques
• Pricing formulas
• Managing and training employees
• How to generate high-profile public relations and publicity
• Low-cost internal marketing ideas
• Low- and no-cost ways to satisfy customers and build sales

The companion CD-ROM contains pre-written, editable business plan and financial statements in MicroSoftr Word format.