FoodSoftware.com
    Restaurant Books / Restaurant Opening: FSP GUIDE TO Increasing Restaurant Sales

Increasing Restaurant Sales: Boost Your & Profits by selling more Appetizers, Desserts, & Side Items

Part of the new GUIDE TO series from the editors of the Food Service Professional Magazine, this is one the best and most comprehensive books for serious food service operations available today. This step-by-step guide is easy to read and understand, with the information "boiled down" to its essence. Filled to the brim with up-to-date and pertinent information, this book cover all the bases, providing clear explanation and helpful, specific information.

• Learn how to how to increase restaurant sales
• Filled with real-world ideas, examples and techniques
• Building customer loyalty and keep bringing them back

Table of Contents

1. Making $$$ from Super Sub-Menu Items
   • Customers for Life and a Word of Caution
   • Know What Your Patrons Want
   • Include Your Waitstaff in Sub-Menu Item Decisions
   • Place Side Items on a Pedestal
   • Preparation and Presentation of Side Items Promote Sales
   • Secret Specials to Showcase Your Sides
2. Training Greeters and Waitstaff to Promote Side Items
   • The Art of Suggesting Accompaniments
   • Know How to Serve Wine
   • Timing is Everything
   • Reinforce Customers' Decisions and Focus on Their Needs
   • Incentives to Sell
3. Appetizer Savvy
   • Appetizers - Tantalizers!
   • Kids Want Appetizers Too!
   • Appealing to the "Happy Hour" Crowd
   • Extra-Mile Appetizer Appeal
4. "Bottoms Up" - How to Increase Beverage Sales
   • Promoting Beverages
   • Product Knowledge is Key to Boosting Beverage Sales
   • Imaginative Presentation Will Boost Beverage Profitability
   • Let the Good Times Roll
   • How to Make Nonalcoholic Beverages Sell
   • Extra Tips for Boosting Beverage Profits
5. Complement Your Entrees With Side Dishes
   • Making Low-Cost Side Dishes Look Appetizing
   • Scrumptious Sidekicks!
   • Don't Forget the Garnish!
   • Appeal with Color
6. Adding Decadent Desserts to Your Menu
   • Delicious Desserts = Big Profits!
   • Promoting Desserts
   • How to Showcase Your Desserts
   • Special-Occasion Desserts
   • "Desserts" with a Difference
7. Using Side Items to Attract Families
   • Party Fun for Kids
   • Fighting Boredom and Disruptions with Side Items
   • Appealing to Families
8. Side Item Promotions to Get Your Restaurant Noticed
   • Stay Ahead of the Competition
   • Menu Makeovers
   • Take Your Guests on a Gourmet "Trip"
   • Follow Up on What Pleases Your Guests
   • Some Low- and No-Cost Employee Motivational Programs
9. Appendix
   • Appetizers
   • Specialty Drinks
   • Desserts