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Advanced Analytical, Inc.
Newbury Park, CA 91320

Restaurant Site Location: Finding, Negotiating & Securing The Best Food Service Site for Maximum Profit

Part of the new GUIDE TO series from the editors of the Food Service Professional Magazine, this is one the best and most comprehensive books for serious food service operations available today. This step-by-step guide is easy to read and understand, with the information "boiled down" to its essence. Filled to the brim with up-to-date and pertinent information, this book cover all the bases, providing clear explanation and helpful, specific information.

• Learn the essential characteristics of the best location
• Increase your profits by choosing the right location
• How to analyze and learn from the competition

Table of Contents

1. Know Yourself and Your Market
   • Your Profile
   • Your Personal Finances
   • Your Concept
   • Assess Your Marketing Potential - Take A Look At The Competition
   • Network
   • Keep Up With Food Trends
   • Your Customer Profile
2. Market Research
   • Location Research
   • Detailed Market Research
   • Population and Demographics
   • Competition
   • Industry Research
   • Overview Of Site Characteristics
   • Who Can Help Narrow The Search?
   • Other Online Search Possibilities
   • Financing And Research
   • Real Estate Brokers
   • Selecting A Consultant
3. How to Conduct Research in the Greater Geographic Area
   • Finding Your General Site Location
   • Setting Up A Database
   • Research Example Using A Database
   • Business Demographics vs. Residential Demographics
4. How to Conduct Research in the Market Area
   • Management Plan - An Important Part of Research Your Chosen Neighborhood
   • Developing Surveys And Questionnaires
   • Market Survey
   • Customer Surveys
   • Competitor Survey
   • How Many People Should I Survey?
   • Setting Up A Demographics Database Table
   • Setting Up Customer Survey Database
   • Setting Up A Competitor Database
   • Neighborhood Demand
   • Field Work
5. Sales Forecasting
   • Compare And Contrast
   • Rating
   • Forecasting Sales - The Next Stage
   • Determining Market Share
   • Statistical Methods Of Sales Forecasting - Creating An Analog Database
   • Statistical Software Packages And Online
6. Trade Area Characteristics
   • Location And Trade Area
   • Labor Costs And Availability
   • Transportation Costs And Services
   • Trade Area Characteristics
7. Looking for Your Specific Location
   • Lease VS. Own
   • Franchise
   • Existing Operation
   • New Buildings vs. Existing Buildings
   • Location Requirements
   • Strip Mall Locations
   • Shopping Mall Locations
   • Facility Requirements
   • Examples Of Space Requirements
   • Site Characteristics
   • Site Visit
   • Traffic Count
   • Competition
8. Securing and Negotiating a Location
   • Feasibility Study
   • Developing A Business Plan
   • Marketing Plan - An Important Part of the Business Plan
   • Management Plan - An Important Part of the Business Plan
   • Creating Your Own Business Plan
   • Business Plan Resources
9. Start-Up Money
   • Funding Sources
   • Government Programs And Small Business Association Sources
   • Additional Financing
10. Loans
    • Finding A Bank And Banker
    • What The Banker Will Want From You
    • Collateral
    • Negotiating Your Loan
    • Appraisal
    • The Deal
    • What If The Deal Breaks Down?
11. After the Deal
    • Acquiring Licenses And Permits
    • Prior To Opening